rediscovering my love for advertising

After spending two months in the creative department of Saatchi and Saatchi, Istanbul, I just transfered to the strategic department and found my home. Most of my background is in strategy so I understand so much more about whats going on than I did in the creative department. For that reason they give me much more work and the work is much more fun than stupid photoshop tutorials.

I am so happy I got a chance to work in creative, just to see if I might like it and to give me a better perspective of the entire process but because I don't know Turkish, all of my ideas always had to be filtered through someone. It sucked! I mean of course it isn't the translators fault but that person just naturally picks which parts he or she likes of my ideas to present. So the key parts to my approach weren't always transmitted to the decision makers. This frustrated me a lot. I found that the strategic department just suits my personality much better. I really like doing the research part and finding creative ways to connect to the audience. It's much more wholistic than getting a brief and making a pretty picture.

So now that I am back in my comfort zone, I am really enjoying my work. I almost gave up on advertising but luckily I got this opportunity to remember how much I loved it in the first place.

At the moment there are like 10 people in a meeting holding up all these cookies, crackers, and candy, playing with the packaging talking and laughing. Who knows what the hell they are talking about but it looks like fun!